Square One Launches Red Badge

Square One Advertising has purchased The Charlotte Turner Agency and invited theprincipal on board as head of Red Badge, its newly created promotional business.

Charlotte Turner, 36, brings accounts worth $5-7 million to the Square One fold. Both Dallas agencies were brought together by common client Whataburger of Corpus Christi, Texas. Turner handled Whata-burger’s marketing specialties like T-shirts, corporate gifts and an online catalog, while Square One was responsible for the client’s traditional advertising.

“Whataburger suggested wetalk about working together to make it easier for Charlotte and us to service [their] business,” said Square One spokesperson Ernie Capobianco.

“There’s a big need for this not only with Whataburger but our other clients,” he continued.