Square One Adds Bonner as GM

Square One has named Margaret Bonner general manager and director of strategic planning, a new position.

“Margaret’s leadership and knowledge of branding issues and new product expertise will be a tremendous asset,” said Square One chief executive officer Bob Nichol.

Bonner arrived at the Dallas shop last week from crosstown DDB, where she worked for the last 16 years, serving, most recently, as managing partner and group ac-count director.

“I like the idea of an independent place,” said Bonner, who will report to Nichol. “I wanted more control over the product and direction of the agency.”

Her arrival caps a round of high-level executive changes at the agency, most significantly, the promotion of Ernie Capobianco to president. That appointment was set in motion by Nichol moving up to the top post last fall.

Nichol displaced then-CEO Tom Hansen, who, with top creative Tim Murphy, left the $180 million agency. Capobianco, a five-year Square One veteran, became president after serving as chief financial officer.

“Ernie’s entrepreneurial leadership has been tremendously important to the success of this company,” said Nichol.

Bonner’s gm position was created, in part, to assist Capobianco in supervising responsibilities formerly handled by Hansen. She also will help oversee Square One’s key accounts like Miller Brewing Co.’s Ice House brand as well as recent new-business victories including Cargill Turkey Products, Excel Beef and media duties for Dillard’s department stores.

“I’ll be focused on is-sues like branding and long-term planning,” Bonner said. “Instead of slugging it out tactically, I’ll work on how our communications are supporting overall brand strategies.”

Additionally, Evan Meeks, who joined the agency in 1999, was named director of account service. Phil Jarvis was appointed general manager of Square One Allied Services, which includes the shop’s interactive and children’s marketing programs.