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ATLANTA Brand Atlanta, a campaign by a public and private partnership to create a new image of the city, has selected Spunlogic to provide the Internet portion of the effort, the shop said.
The independent Atlanta shop will work with Brand Atlanta’s ad agencies, Grey and Lattimer Moffitt Communications, both in Atlanta. Grey is producing general-market advertising, and Lattimer Moffitt is creating African-American marketing. Atlanta’s Ogilvy Public Relations and Ignition are providing PR and experiential marketing, respectively.
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