Spuds MacKenzie’s Ghost Really Wants You to Hang Out With Friends in Bud Light’s Super Bowl Spot

Throwback work from Wieden + Kennedy

Bud Light

Bud Light is bringing back its famous Bull Terrier for the Super Bowl.

The ghost of Spuds MacKenzie, voiced by Carl Weathers, shows what you miss out on when you decide to stay home instead of hanging out with your friends in Bud Light’s 90-second spot for the Big Game. The ad is part of Bud Light’s new friendship-focused campaign. It will debut during the fourth quarter.

“Bud Light has been present at memorable moments—big or small—among friends for decades,” said Alex Lambrecht, Bud Light’s vice president, in a statement. “There’s no one better than Spuds to celebrate Bud Light, and remind everyone that we don’t just make beer, we enable moments that build and strengthen friendships.”

“It’s been 30 years since we last saw Spuds McKenzie,” said Karl Lieberman, executive creative director for Wieden + Kennedy, in a statement. Or 210 if you are counting in dog years. Nevertheless, it was the right time to set the record straight about what Spuds always represented: bringing friends together.”

According to the brand, Spuds MacKenzie’s “affinity for living life to the fullest with friends, both old and new, embodied the spirit of Bud Light that we still honor today.”

The brand hopes that bringing back the pup for the Super Bowl will help it get its “message of friendship” across.

The new 90-second spot and the 1987 30-second original are below.

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