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Coca-Cola is weeks away from holding discussions about its Sprite brand with some of its roster agencies, sources said last week.
The $85 million account is handled by Lowe Lintas & Partners in New York.
Coke execs have indicated Sprite would be “coming up for discussion” before Labor Day, said one source. “I could never imagine new advertising or a new agency before the end of the year, but it will be pitched between now and then.”
“The
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