Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA IPG’s Mullen has been hired by Sprint Nextel to handle creative chores for a new local phone company that will spin out of the telecom next year, the client said today.
Mullen’s office in Winston-Salem, N.C., will help launch the brand and handle consumer and business-to-business duties across all divisions.
Sources pegged billings at $50 million. The client in Overland Park, Kan., spent in excess of $40 million in paid media last year and close to $20 million in the first half of 2005 to support its local phone services, per TNS Media Intelligence.
Sprint
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in