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Euro RSCG has expanded its relationship with key client Sprint Nextel, adding mobile marketing duties, the Havas agency said today.
The creative assignment, which Buongiorno USA in Los Gatos, Calif. previously handled, shifted after a review. Account revenue was not disclosed.
Euro RSCG will manage business out of its Chicago office, which already handles traditional direct marketing, e-mail marketing and some Web site development for the brand, said an agency representative. The shop’s relationship with Sprint dates back to 2002.
Bronson Broockerd, general manager of direct, e-mail and mobile marketing at Sprint Nextel in Overland Park, Kan.,
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