Sprint Names a New CMO, Promoting Its Head of Hispanic Advertising to the Role

Roger Solé was also president of ops in Puerto Rico

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After seven months on the job, Kevin Crull is out as Sprint's chief marketing officer, replaced by Roger Solé, who has led the company's Hispanic advertising and acquisition efforts and served as president of its operations in Puerto Rico.

Crull becomes president of Sprint's central region—which covers states such as Illinois, Indiana, Iowa, Kansas and Ohio—encompassing more than 500 company-owned or Sprint-branded retail stores.

In a statement, Sprint CEO Marcelo Claure praised both executives, noting that Solé has been "integrally involved in shaping many of our key acquisition initiatives that have helped drive the growing momentum we are now enjoying.



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