Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK As part of Sprint’s marketing for the new Palm Pre, on July 3 the company launched an interactive polling promotion called “r8 it” with National CineMedia. Running through Sept. 10, the campaign asks moviegoers to rate movies for a chance to win free tickets for a year.
Sprint is the first advertiser to take advantage of NCM’s triple play of online, mobile and on-screen media. As part of the campaign, Sprint ads are prominently featured on the big and small screens, on NCM.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in