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By Joan Voight and Scott Hume
SAN FRANCISCO–Telecommunications giant Sprint has chosen three finalists to compete for its consolidated interactive marketing account.
The trio named last week was: CKS Partners in Cupertino, Calif.; Valentine-McCormick-Ligibel in Kansas City, Mo.; and Eagle River Interactive in Avon, Colo., sources said. Billings are estimated at $10-15 million.
The client’s roster agencies, J. Walter Thompson in San Francisco and Grey Advertising in New York, were among 16 shops from around the country initially invited to participate in the search, according to sources.
Grey did not make the short list of six agencies, and JWT was cut before the final round.
Executives at all the agencies and officials at Sprint declined comment or could not be reached.
Previously, Sprint’s Web site and interactive marketing had been handled by about 10 agencies, including the roster shops, on a project basis, said sources at Sprint.
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