Sprint Calls Off Competition

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

DALLAS Sprint Business has put its account review on hold, the client confirmed without disclosing the reasons behind the decision.

McCann Relationship Marketing in New York was defending the account against undisclosed contenders, a client representative said.

The Dallas division of the Westwood, Kan.-based telecom spent $25 million on media expenditures in 2001 but just $2 million through October of last year, according to CMR.

Resonance

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in