Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS Sprint Business has put its account review on hold, the client confirmed without disclosing the reasons behind the decision.
McCann Relationship Marketing in New York was defending the account against undisclosed contenders, a client representative said.
The Dallas division of the Westwood, Kan.-based telecom spent $25 million on media expenditures in 2001 but just $2 million through October of last year, according to CMR.
Resonance Consulting Group in Newark, Ohio, was overseeing the review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in