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NEW YORK Sprint is ending its relationship with Interpublic Group’s McCann-Erickson, which had handled the company’s local and long-distance business-to-business account, the client said.
The Overland Park, Kan., client has hired Steve Boehler of Mercer Island Group in Mercer Island, Wash., to conduct a review for the business.
“We’ve been pleased with McCann-Erickson and the work they have done for Sprint,” said Anita Newton, assistant vice president for marketing communications at Sprint Business Solutions. “As the company changes strategic direction, we need to identify the right agency partner to meet our business requirements.”
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