Sprecher Bertalot Wins Wisconsin State Fair

CHICAGO The Wisconsin State Fair Park has hired Sprecher Bertalot & Company as its lead agency following a review of undisclosed contenders.

“We were completely overwhelmed with the enthusiastic responses we received from local advertising agencies responding to our RFP,” commented Wisconsin State Fair Park marketing director Kathleen O’Leary, “but SB&C came to the table with a well detailed, multi-tier campaign that just grabbed our attention.”

The Milwaukee agency will begin work on a campaign for the 2004 event, scheduled for Aug. 5-15. Television spots will air in the Milwaukee, Madison, and Fox Valley areas of Wisconsin, as well as in Northern Illinois. Outdoor billboards are planned for the Wisconsin cities of Madison, Appleton, Oshkosh, Racine and Milwaukee.

Billings on the account were undisclosed.