The Spots of September

NEW YORK Great work requires not only an infinite amount of talent, but perseverance and will. There are the obstacles one endures, the internal battles one bobs and weaves around in order to protect the idea. The strategy needs to be succinct, the execution flawless.

Let’s not leave out the endless testing, the overthinking by the overthinkers and the countless criticisms deflected by individuals dedicated to preserving the idea in its original form. No one ever considers the degree of difficulty in convincing a client who absolutely doesn’t get it, never has and never will, that they need to trust their millions of dollars to an unfamiliar idea if they want to turn heads and, ultimately, turn profits.