Spotify's New Ad Celebrates the Relatable Habit of Staying in the Car to Finish a Song

Brand leverages insight to promote discovery and new playlists

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Most people know the feeling when listening to a good song or a show in the car: You may have reached your destination, but you’re not getting out until the last bar of that tune or the final word in a riveting podcast, even if that means being late or making people wait a little longer.

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