Spotify's New Ad Celebrates the Relatable Habit of Staying in the Car to Finish a Song

Brand leverages insight to promote discovery and new playlists

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Most people know the feeling when listening to a good song or a show in the car: You may have reached your destination, but you’re not getting out until the last bar of that tune or the final word in a riveting podcast, even if that means being late or making people wait a little longer. It’s a behavior that has its roots in previous decades of over-the-air radio and extends today to streaming platforms—which is somewhat ironic, considering its on-demand nature.

That’s why, using the outstanding choice of Sia’s piano version of Elastic Heart as the backdrop, Spotify today launched a new ad that is incredibly relatable, leans into the timeless yet simple idea of sticking around in the car to finish a song and is the anchor creative for the brand’s newest marketing campaign: Spotify for the Ride.




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