Spotify's New Ad Celebrates the Relatable Habit of Staying in the Car to Finish a Song

Brand leverages insight to promote discovery and new playlists

Most people know the feeling when listening to a good song or a show in the car: You may have reached your destination, but you’re not getting out until the last bar of that tune or the final word in a riveting podcast, even if that means being late or making people wait a little longer. It’s a behavior that has its roots in previous decades of over-the-air radio and extends today to streaming platforms—which is somewhat ironic, considering its on-demand nature.