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Few things are as evocative of memories as music and Spotify is using that emotional connection in a new online and social media push that invites Spotify users to share their songs and the real stories behind them.
The #thatsongwhen campaign, from Ogilvy & Mather in New York and sister shop David in Miami, is the initial part of a larger marketing effort for the streaming music service. It begins in the U.S. and will subsequentially roll out to the U.K.