Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Día de los Muertos—or Day of the Dead—is upon us. The Mexican holiday kicks off on Halloween, serve as a day of celebration and remembrance for family and friends that have passed. This year, Spotify decided to join in on the celebration with some out-of-home ads and a colorful festival at Los Angeles’ Hollywood Cemetery.
For the campaign, which was designed to celebrate iconic Mexican musicians who have passed, the brand created a Latin music hub on its platform and a Día de los Muertos playlist featuring Mexican and Mexican-American artists.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in