Spotify Creative Shares How the Brand Came Up With Its Latest Witty Work

Why the rise of smartphones led the brand to lean into out of home

Adweek caught up with Spotify global ecd Alex Bodman to discuss Spotify's penchant for out-of-home advertising. Spotify

Yesterday, Spotify rolled out its largest marketing campaign to date, highlighting the brand’s free, ad-supported service. The campaign includes a series of wonderful fake movie trailers with some inspiring music choices and another round of brilliant, witty out-of-home marketing, all dreamt up by the in-house creative team at Spotify.

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@ktjrichards Katie Richards is a staff writer for Adweek.