Spotify Debuts Art-Filled Latinx Heritage Month Campaign

For Latinx Heritage Month, also known as Hispanic Heritage Month, Spotify is declaring Latinx music, podcasts and culture as art by using literal art. The music streaming service has unveiled Lo Nuestro es Arte (which translates to Ours Is Art), a digital and outdoor campaign that spotlights musicians and podcasters through colorful art pieces that reflect different genres. Spotify commissioned five visual artists across the Latinx diaspora—Orly Anan, Cristina Martinez, Luisa Salas, Pedro Nekoi and D’Ana Nunez—to create the colorful pieces. The art is featured behind musicians including Romeo Santos, Ivy Queen and Helado Negro directly on the streaming platform, as well as on billboards in New York, Los Angeles and Miami. Spotify will also highlight the artwork in a virtual gallery accessible via Snapchat. Spotify's Ivy Queen billboard features art by Pedro Nekoi. “Spotify's goal is to shed a light on the diverse voices that are making waves in culture and have so much power through their talent,” Monica Herrera Damashek, head of U.S. Latin, artist and label partnerships at Spotify, said in a statement. “There’s no better time than now to celebrate the talented creators that deserve recognition for their art, whether that be music, podcasts or visual art. We’re proud to elevate these moments and provide a platform that highlights the artists and provides consumers an opportunity to feel closer and be able to relate to them.” https://twitter.com/Spotify/status/1308145374868115456 Spotify introduced the campaign mantra with a colorful, eye-popping video featuring artists and podcasters Anthony Ramos, Prince Royce, Kali Uchis, Jenn Morel and Walter Thompson Hernandez, each of whom proudly affirm their culture and life’s work as art. The video is a kickoff to a series of mini films Spotify will release on its social platforms, starring influential Latinx music artists and podcasters who will narrate their career experiences. Additionally, the brand has introduced a Latinx Heritage Month hub that offers listeners curated playlists that amplify different Latinx identities and communities such as Afro-Latinx, indigienous and LGBTQ+. Playlist collections include Sounds of Latinx, The Future of Latin, We Love our Icons and Beyond the Music. The brand launched a Latinx Heritage Month playlist hub. Latinx Heritage Month began Sept. 15 and runs through Oct. 15. CREDITS:SpotifyVP, Global Executive Creative Director: Alex BodmanCreative Direction: Shannon Ross, Kenia PerezGlobal Brand Design Director: Rasmus WangelinBrand Design Director: Ellen PaiArt Directors: Rainy Fu, Steven ConawayVP, Global Brand: Alexandra TanguayHead of Global Brand: Lauren SolomonBrand Lead: Christine AndrénAssociate Brand Manager: Claire UlakExecutive Producer: Lauren KellerSenior Integrated Producer: Lisa NussbaumBusiness Affairs: Lauren KingGlobal Strategy Director: Zach PentelComms Strategy Lead: Chris LubinStrategist: Susana Rivera MEDIA AGENCY UM Worldwide PRODUCTION PARTNER DLA Films ANIMATION Rafatoon ARTISTSCOVLPedro NekoiLuisa SalasCristina MartinezOrly Anan CONTENT MARKETING Head of Music Marketing: Amanda ButlerMusic Marketing: Heidi Huerta, Ryan ChappellHead of Studios Marketing: Lauren VuHead of Studios Marketing LatAm: Javier PiñolStudios Marketing: Kerry McCarronSocial Marketing: Alexa VillarealPR: Tamika Young, Miguel BanonMedia Lead: Kaitlin LongworthMedia: Michelle HockettContent Promotion: Kara Goldsmith, Richelle Cyrus MUSIC PARTNERSHIPS, CONTENT PARTNERSHIPS, EDITORIAL Head of U.S. Latin Artist Label Partnerships: Monica Herrera DamashekALP: Eddie Santiago, Michelle GasContent Partnerships: Mike Muney, Sarah Sichel, Liz LopezEditorial: Antonio Vazquez, Angie Romero, Jenesis Alonso, Jessica Diaz-Hurtado

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Spotify Commissions 5 Artists to Visually Express Latinx Heritage Month

Lo Nuestro es Arte campaign spotlights art reflecting different music genres and podcasts

Ian Zelaya

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Ian Zelaya