Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bradley Cooper and Lady Gaga have charmed audiences with their undeniable chemistry in the latest remake of A Star Is Born. This time, the tale of a country rock star and an up-and-coming pop star features new songs from Gaga and Cooper. In an effort to highlight that music, Warner Brothers (the studio behind the film, which is Cooper’s directorial debut) worked with Spotify to produce a video ad with 3D sound.
The ad, which mimics the surround-sound effect of being in the theater when the viewer has on headphones, is a first of its kind, according to Spotify and Warner Bros.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in