Used Car Platform Spoticar Runs First European Brand Building Campaign

The service combines Vauxhall Network Q, Peugeot Approved Used and Citroen Select dealerships


Spoticar, the newly established brand for the merged Vauxhall Network Q, Peugeot Approved Used and Citroen Select car dealerships, is working with Cogent as its U.K. advertising agency to grow awareness of the used car program.

Owned by Stellantis, the Dutch multinational car manufacturer, Spoticar launched in June 2021 to allow customers to reserve used cars from a stock of over 12,000 vehicles from its range of automotive brands.

That range will expand to include Fiat and Alfa Romeo at the beginning of 2022 as it aims to grow its car inventory to over 15,000 for consumers to choose from through its website.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in