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NEW YORK – The spot market remains less than a scintillating example of entrepreneurial elan. June is soft, and 3rd QTR is ‘a piece of cake,’ said one buyer. ‘If you play hardball, they cave,’ she continues, referring to the few reps who even try to stand up to tough demands. As automotive makes the transition into 3rd QTR, that category, which has been driving the spot market this spring, may moderate spending, says one rep.
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