The Spot: Trash Talkers

Alec Baldwin and John Krasinski trade insults—on behalf of the Yankees and Red Sox—for New Era baseball caps

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GENESIS: After airing a single ad with Evan Longoria last year, New Era—the maker of official MLB-licensed baseball caps—wanted something more episodic that would stay fresh over the long 2011 baseball season. When a plan to use Charlie Sheen imploded, ad agency The Brooklyn Brothers suggested a series about the rivalry between the New York Yankees and the Boston Red Sox.

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