The Spot: Stereoscopic Love

Leonard Cohen narrates Sony's tribute to the emotional power of 3-D viewing

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GENESIS: Most ads for 3-D televisions pitch a visually spectacular experience. Sony wanted to make a more emotional appeal, focused less on what the device projects and more on feelings the viewer projects back. "People want to be closer to the things they love. This is why 3-D technology was invented," says Nils Leonard, executive creative director at Grey London.

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