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GENESIS: TalkTalk sought to meld the practical and the emotional—to suggest its affordable broadband and phone service allows more people to feel the joy of being connected. CHI & Partners began with a new theme, "A brighter home for everyone," combining warmth with the value proposition. Then, for the TV ad, it devised a charming, fanciful conceit of tiny homes within a home, populated by figurines, handcrafted and filmed in stop motion, who envy their human owners and dream of reaching one another.
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