The Spot: Return of the Jedi

Why Deutsch and Volkswagen went back to the well for their 'Star Wars' sequel in the Super Bowl

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GENESIS: For months, Volkswagen and Deutsch debated whether—and then how—to do a sequel to "The Force," their runaway hit from the 2011 Super Bowl, for the 2012 game. "There's not a lot of great sequels. For every Godfather II, there's a Godfather III. For every Jaws, there's a Jaws 5," said Deutsch group creative director Michael Kadin.

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