The Spot: Old School Sneakers

Foot Locker goes back—way back—to school with an assist from Sir Isaac Newton and the Wright brothers

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GENESIS: Foot Locker is heading back to school. Old school, that is. A pair of seasonal spots, shot in a period style by director Aaron Ruell for ad agency SapientNitro, take place in a modern high school. But they skip comically into the past—reimagining Isaac Newton and the Wright brothers as sneaker pioneers in historically dubious voiceover narratives, revealed at the end to be school reports that students are giving to their classmates.

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