The Spot: Oh, Baby

E*Trade takes its talking tot around the world in a high-octane Super Bowl spot from Grey

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IDEA: The E*Trade baby isn't known as a world traveler. All that changed Sunday in the company's high-energy Super Bowl spot, in which the talking toddler showed what you could do with the 401(k) dollars you're losing to hidden fees. In short, you could have one hell of a world party, as a photo montage during the spot demonstrated, showing the baby running with the bulls (in a BabyBjorn), sailing (poorly), taking a trip to space (with a dog) and playing polo (like a boss), among other expensive activities—all set to pounding music.

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