The Spot: 'Mayhem' Forever

Dean Winters is reborn as Leo Burnett's iconic Allstate campaign keeps making mischief

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

IDEA: Two and a half years after it was born, Allstate's "Mayhem" campaign is now going into labor. As mayhem personified, Dean Winters has played dozens of mischievous roles, representing unexpected dangers from which Allstate protects you. In this latest spot, he's a frantic woman about to give birth in a speeding car as her husband races to the hospital.

Creative directors Britt Nolan and Mikal Pittman were thrilled when copywriter Brooke Anderson and art director Greg Nobles brought them the concept—and almost shocked they'd never considered it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in