How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
NEW YORK – Despite a few bucks coming in drips and drabs, 4th QTR spot TV is basically dead, says one buyer. This quarter is ending up much better for the stations than buyers had expected. Most of the stations’ good fortune, though, is due to political spending, so buyers doubt the much of it will carry over to next year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in