The Spot: Lame Duck

Aflac's iconic bird gets hurt, and goes silent, in the latest evolution of the insurer's campaign

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IDEA: The Aflac duck, American advertising's finest feathered friend, is nothing without his distinctive squawk. Or is he? The bird, who's been quacking out the supplemental insurance company's name in ads from Publicis Kaplan Thaler since 1999, has suddenly gone quiet this year thanks to a plot twist in which he's fractured his beak and ended up in hospital—putting him in the position of the company's customers, who need bills paid when they get hurt and miss work.

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