The Spot: Investing in Hollywood

Drama, horror, and suspense are great for movies, not for personal finance, says Vanguard

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GENESIS: Vanguard introduced the verb "Vanguarding" as a new ad theme that casts working with the investment company as a rewarding experience. Previously, ads from Kirshenbaum Bond Senecal + Partners have explained what Vanguarding means in terms of products and services. This summer, they wanted to add an emotional layer to convey what Vanguarding feels like to an investor.

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