Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
IDEA: In so many holiday ads, the moment of gift giving is the culmination of the journey—an easily exploited emotional high point for those giving and receiving. In Best Buy's new spot (running as a :30 and a :60), it's just the beginning of the story. The focus isn't the technology inside the latest gadgets but the amazing, unexpected things you can do with it—things the retailer, while serving as a knowledgeable guide, could never have predicted.