The Spot: Freeing the Fanboys

Samsung wraps its campaign poking fun at the cult of Apple with a circus-like Super Bowl spot by Bobby Farrelly

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GENESIS: With Apple's position in the smartphone market strong and getting stronger, Samsung has been trying to siphon off share by humorously portraying its rival's fans as slaves to an unseeing sheep mentality. A launch spot in November got huge play by showing Apple devotees waiting listlessly in line for the latest iProduct, only to be impressed—and unnerved—by a bystander's Samsung Galaxy S II.

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