Inside DirecTV's 'Cable Effects' Ads From Grey, the Funniest Campaign of the Year

Switch today ... or spiral into misery, self-loathing and despair


IDEA: Having cable inevitably leads to misery, self-destruction and personal degradation. You lose everything and shave your head for money. You get beat up and left in a roadside ditch. You run into Charlie Sheen and reenact scenes from Platoon with him. You fake your own death and attend your funeral in disguise.

Grey's new DirecTV campaign (seven ads since January, with two more on the way) was initially meant to highlight features of the satellite-TV service that are superior to cable.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in