Spot Cable Remains Wary

NEW YORK – The spot cable marketplace seemed very quiet last week, with little buying or selling taking place. Cable Networks Inc., though, is trying to drum up some interest from agencies, having launched a campaign last week in trade magazines to remind agencies of the possible pitfalls of spending on spot TV in view of retransmission consent negotiations taking place this summer between broadcast stations and cable systems. One possible scenario could end up in stations losing carriage on systems, which would have a definite effect on broadcast viewer shares.
Copyright Adweek L.P. (1993)