The Spot: The Bottle Boy

Andes beer uses over-the-top melodrama to pitch basic innovation

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IDEA: What's the point of a wide-mouth bottle? It makes beer easier to drink. But that's … kind of boring. Couldn't someone think of a more exciting purpose for it, or at least make one up? Enter Andes, the Argentine lager. In a truly peculiar new TV spot, the brand posits an unforeseen advantage to the wide-mouth bottle: It keeps you from getting your fingers stuck permanently in skinny bottles, from becoming a regular Edward Bottlehands—hermit-like, freakish, doomed to fumble uselessly through life, unable to shave or dress yourself or even play records on the phonograph.

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