The Spot: Bond's Favorite Beer

007 trades his martini for a cold one in W+K's new Heineken ad

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IDEA: James Bond doesn't always drink beer. But when he does, he prefers … well, Heineken. With apologies to Dos Equis, 007 is the original "most interesting man in the world." And he declares his allegiance to the Dutch lager in a new global campaign from Wieden + Kennedy timed to the release of the latest Bond movie, Skyfall.

It's a natural fit for Heineken, whose recent global ads "The Entrance" and "The Date" each focused on an intriguing male lead—the brand calls him its "Man of the World"—who is Bond-like in his charm, ingenuity and worldliness.

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