On the Spot: Bob Greenberg

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R/GA’s founder and chief creative officer has reinvented his New York-based agency several times in its 25 years. R/GA built its reputation as a visual-effects shop for film and commercials, and Greenberg, 54, won an Academy Award in 1986 for pioneering work in computer-assisted filmmaking. Now R/GA is an interactive agency focusing on Web-site design and digital branding for clients such as Ralston Purina and Nike.

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