The Spot: Beside Themselves

Past and future selves meet in Medifast's emotional new weight-loss campaign

IDEA: If you could speak to your past or future self—literally—what would you say? How would you feel if your future self had made changes you'd only dreamed of making? Or your past self was still trapped and miserable, unable—until now—to move forward? Weight-loss company Medifast wades into these deep waters in its new campaign, taking "before" and "after" images of its customers—the oldest trick in the diet-marketing book—and putting them in motion, to poignant effect.

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