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All it took was bringing food, technology and games onto the driving range to help Topgolf convince even golf-averse visitors to pick up a club.
Now, Topgolf alums Ken May and Erik Anderson each want to bring the concept to other sports.
May, the former president of Krispy Kreme and CEO of FedEx, joined Topgolf in 2013 as its COO and was appointed chief executive in 2014. On his watch, Topgolf opened 24 new venues and quadrupled its workforce.
May now sits on the advisory board of Swing Racquet + Paddle, a 45-acre sports and entertainment facility in Raleigh, N.C.