Sports Retail to Roll Out Golf Network

Backed by funding from a group of investors led by Red Eagle Ventures, The Sports Retail Networks announced plans Wednesday (Sept. 3) to roll out The Golf Network to more than 100 retail locations in the next two months. By early 2009, the digital out-of-home network hopes to expand its distribution to more than 400 locations, increasing to 1,000 by 2010.

In addition to setting The Golf Network’s roll out, David Pottruck, an investor with Red Eagle, has joined the company as chairman of the Board.

The new digital network is addressable, enabling The Golf Network to deliver targeted content and advertising over the Internet to large, flat screen displays placed in high traffic consumer areas within retail stores. The network also uses Radio Frequency Identification (RFID), mobile messaging and interactive displays to trigger promotions at the point of purchase.

“In extensive audited production tests, TGN increased retail revenues as high as 30 percent at sporting goods stores, golf specialty shops and green grass pro shops,” said Alan Donahue, co-founder and executive vp of SRN, which has been testing the network in the midwest.

The network is working on deals with several retailers including Dunham’s Sporting Goods, Golf, Etc., Golf USA, Pro Golf, ParMasters, and others. For content, TGN is mostly self-produced, but the network is also seeking out content partners.