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Rory Strunk calls the newly recruited chief of Resorts Sports Network the “convergence CEO”.
Bill Burke this month joins the Portland, Maine, lifestyle sports cable and Web company as chief executive officer. “We want to be the Martha Stewart of lifestyle sports,” said Strunk, who founded the company 15 years ago and now boasts the title chief vision officer. “We have a large community of dedicated outdoor enthusiasts through our various platforms, and the convergence of content and commerce puts us right on the mark.”
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