Sports Losing Momentum

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Once thought to be the sole recession-proof property on television, big-ticket sports are showing signs of vulnerability in the fourth quarter. Ad sales are down as much as 15 percent, according to a number of media buyers and network execs.

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