Sports Leagues Are Teaming Up With Brands to Bring Digital Experiences to Fans

It's all part of adjusting to 'the new normal'

Illustration of a Michelob Ultra bottle next to a basketball
It's unclear if virtual experiences will continue next season. Photo Illustration: Trent Joaquin, Source: Michelob Ultra
This story first appeared in the Sept. 14, 2020, issue of Adweek magazine. Click here to subscribe.
@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.