Sports Illustrated Swimsuit Promotes Gender Equality With New Advertising Requirements

Only serious 'change makers' will get to do business with the legacy platform

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The need for gender equality is at such a critical point that one platform is willing to give up ad dollars to fight for it.

To promote and encourage gender equality, Sports Illustrated Swimsuit announced a new advertising mandate which will only allow brands driving the cause forward to be featured in the magazine’s annual print issue as well as across its digital footprint. The new platform campaign, “Pay with Change,” will celebrate companies who are creating positive change for women in varied ways.

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