Sports Fans From Different Religions Come Together in Toyota's Latest Super Bowl Spot

Toyota has released its third and final Super Bowl LII ad this morning. The brand announced earlier in the week that it would be making its biggest Super Bowl appearance to date with two 60-second spots and one 30-second spot. The latest spot to debut, "One Team," will run following the Toyota Halftime report. In the 60-second spot, a group of religious leaders from various faiths, and who are clearly close friends, hop into a buddy's Toyota Tundra. The four men, while having different beliefs, are coming together to enjoy a game of football, rooting for the same team. "One Team" is part of Toyota's ongoing "Let's Go Places" campaign. It also ties into the brand's 2018 Olympic and Paralympic marketing. Two of the brand's Super Bowl ads have already been released. "Good Odds," one of the 60-second ads, features Paralympic alpine skier Lauren Woolstencroft and the 30-second ad, "Mobility Anthem," focuses on people of all different ages achieving their goals. A 60-second cut will run in-game, but Toyota has also released an extended version of the ad. Saatchi & Saatchi handled creative for this spot, with direction by filmmaker Ivan Zacharias. Check out the in-game spot and extended cut, below: [kickout id="1"] [kickout id="2"] CREDITS Agency: Saatchi & Saatchi Chief Creative Officer: Jason Schragger Executive Creative Director: Fabio Costa Creative Director: Marc d'Avignon Head of Copy Kevin Samuels ACD, Art Director: Brian Morgan ACD, Copywriter: Chip McDonald Copywriter: Richard Beahm Jr. Art Director: Dwight Williams Jr. Art Director: Josh Weiss Jr. Copywriter: Jeff Pelton Executive Director, Integrated Production: Lalita Koehler Director of Content Production: Sara Seibert Broadcast Executive Producer: Richard Bendetti Senior Producer: Marina Korzon Music Supervisor: Kristen Hosack Project Manager: Angela Montoya Managing Director Al Reid Executive Director, Digital: Jeremiah Knight Management Director: Erica Baker Group Account Director: Courtney Husk Account Director: Chris Crockett Account Supervisor Michaela Chweidan Account Executive: Katie Martin Account Coordinator: Melissa Pappas CREATIVE CREDITS Chief Strategy Officer: Mark Turner Group Director, Connection, & Insight Strategy: Evan Ferrari Strategic Planning Director: Amaya D'Amico Senior Strategic Planner: Lindsey Summers Senior Strategic Planner: Malek Draoui Executive Communications Director: John Lisko Group Media Director: Tom Scott Communications Director: Chris Nicholls Communications Director: Janet Waters Director of Public Relations: Brad Crawford Group Director, Earned Media & Public Relations: Romina Bongiovanni Director of Business Affairs: Linda Daubson Sr. Business Affairs Manager: Shari Christensen Business Affairs Manager: Ryan Lizama Director of Broadcast Traffic: Nadzyah Guillermo Client Names: Group Vice President, Toyota Marketing Ed Laukes Vice President, Vehicle Marketing and Communications Lisa Materazzo General Manager, Brand/Cross Vehicle Line/TDA/Education Scott Wracher National Manager, Brand and Multicultural Marketing Mia Phillips Manager, Brand and Multicultural Marketing Ernesto Del Aguila Senior Planner, Brand and Multicultural Marketing Brock Cartlidge Brand Marketing Analyst Sam Adams PRODUCTION COMPANY: Smuggler EXECUTIVE PRODUCER: Brian Carmody EXECUTIVE PRODUCER: Patrick Milling Smith EXECUTIVE PRODUCER: Allison Kunzman CHIEF OPERATING OFFICER: Andrew Colon LINE PRODUCER: Nick Landon DIRECTOR: Ivan Zacharias DIRECTOR OF PHOTOGRAPHY: Adam Kimmel EDITOR: Filip Malasek FINISH: The Mill EXECUTIVE PRODUCER: Anastasia Von Rahl PRODUCER: Andrew Gilson PRODUCTION COORDINATOR: Alana Giordano EXECUTIVE CREATIVE DIRECTOR: Phil Crowe 2D LEAD/AHOOT SUPERVISOR: Narbeh Mardirossian 3D LEAD ARTIST Dan Warom 2D ARTISTS: Robin McGloin, Krysten Richardson, Christel Hazard, Rob Winfield, and Michael Angelo 3D ARTISTS: Freddy Parra, Juan Zavala, Michael Lori DESIGN: Soontae Kim, Justin Sucara, Kyle Moore, Chadwick Halbritter TELECINE: The Mill COLOR ARTIST: Adam Scott EXECUTIVE PRODUCER, COLOR: Thatcher Peterson COLOR PRODUCER Liza Kerlin MUSIC: "La polizia ha le mani legate" by Stelvio Cipriani & "I Want to Know What Love Is" by Foreigner SOUND DESIGN: Barking Owl MIX: Formosa MIXER: John Bolen ASSISTANT MIXER: Hermann Thumann EXECUTIVE PRODUCER:Lauren Cascio

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Sports Fans From Different Religions Come Together in Toyota's Latest Super Bowl Spot

The brand will have three spots in the game

Katie Richards

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Katie Richards