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Fans frequently tuning into sports, both professional and amateur, are more likely to support the Black Lives Matter movement and support the overall fight for social justice.
Sports and politics have always been intertwined in America, from the controversy over desegregating baseball to female athletes’ fight for equal pay. And a survey released by sports marketing agency Octagon shows that among 1,200 sports fans and non-fans, the act of bolstering athletes when they engage in activism can pay off for brands.
According
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