Sports Marketing

Sports Fans Are More Willing to Support Social Justice

They're also more like to spend their money with socially conscious brands

colin kaepernick
Colin Kaepernick (center) is among a new crop of activist athletes and teams across American sports.Photo Illustration: Trent Joaquin; Source: Getty Images
By Ryan Barwick

August 31, 2020

Fans frequently tuning into sports, both professional and amateur, are more likely to support the Black Lives Matter movement and support the overall fight for social justice.

Ryan Barwick

Ryan is a brand reporter covering travel, mobility and sports marketing.

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